

Sizzler’s company-wide sales
were declining, mainly due to a loss of evening business.
It was reasoned that attracting family business back
to the restaurant could offer a solution. A children’s
menu was introduced, and Carts of Colorado developed
a child-size mobile merchandiser for the children’s
buffet menu. With just a $2,500 investment per store,
overall business increased 18%.

Pepsi-Cola brought a business-building
concept to Arby’s and delivered great results.
Arby’s needed to develop a nontraditional program
to increase points of distribution. Carts of Colorado
developed a family of modules (including a beverage
system) that offered a limited menu at a number of target
locations. Arby’s was able to maintain a low initial
investment and realize a high return. In fact, they
saw yields of up to 80% of full-volume restaurants.
A full distribution network was planned with PepsiCo
Food Systems for the program rollout.

Monterey Pasta has used the mobile
and modular concept to earn yields of up to 80% of full-volume
restaurants. They were so impressed with this low-investment/high-return
solution, they actually converted from Coca-Cola to
the Pepsi-Cola total beverage line. Once again, Pepsi
delivered a business-building concept to the client.

Since opening day, Jokers Wild has
used a Pepsi cart on the casino floor by the front door,
just off the pit area. It produces a healthy volume
of food and beverage business around the clock. Sue
Noall, Director of Marketing and Advertising for Jokers
Wild, has said that the cart is an excellent resource
for getting people through the front door and into the
gaming area.

Carts of Colorado has produced about
80 units for Sam’s Clubs nationwide. With extremely
high traffic, the carts serve an average of 2,000 gallons
per club, per year. A turnkey approach to the carts
allows virtually any customer with limited space or
a nontraditional location to get into a highly profitable
program.

The Oklahoma Zoo uses four carts throughout
the park, with a concentration near the amphitheater.
Fountain sales have increased by 20% over the previous
year to 500 gallons. In addition, increased points of
distribution have shortened waiting lines and increased
product availability.

Pepsi and Carts of Colorado
helped improve beverage sales at a California school
with 2,300 students. Two carts were installed with six-head
beverage service, six round grab coolers and two 3-door
coolers. Products sold included Pepsi, Lipton® and
Ocean Spray®. Revenue in the first year increased
from $150,000 to $700,000. Annual syrup sales jumped
from 300 gallons to over 3,000 gallons.
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